America’s largest originator of 100% free-range and pasture-raised eggs marks mass expansion
Egg Innovations, America’s largest originator of 100% free-range and pasture-raised eggs, has announced the acquisition of innovative, protein-centric fresh snacking brand PECKISH in an all-stock deal. PECKISH joins the family of brands, which includes recently launched Blue Sky Family Farms eggs, marking mass expansion on the horizon.
PECKISH was founded by Jon Sebastiani, and is Sonoma Brands’ third incubated concept, giving the humble hard-cooked egg a modern makeover delivering a convenient, ready-to-eat whole food protein option to compete in the fast-growing fresh snacking category. Sonoma Brands will continue to be involved in supporting the brand’s expansion, while also partnering with Egg Innovations in growing the Blue Sky Family Farms brand and supporting its retail expansion.
“With the acquisition of the PECKISH brand, Egg Innovations continues its leadership in the premium ethical egg case. We are very excited to establish a relationship with Jon Sebastiani and Sonoma Brands, who has a career track record in brand development,” said Egg Innovations President and CEO John Brunnquell.
“We’re thrilled to partner with Egg Innovations as it allows PECKISH to harness Sonoma Brands’ expertise in brand building and innovation while leveraging Egg Innovations’ market leadership in ethical farming practices and competitive advantage through vertical integration,” Sebastiani says.
