It aims to provide technology driven services which are progressive, affordable and accessible to farmers.
Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES) has launched six Krish-e centres in Telangana and Andhra Pradesh. These e- centres are opened in Mahbubnagar, Miryalaguda and Kamareddy towns in Telangana and Tadepalligudem, Nandyal and Tenali in Andhra Pradesh.
These centres are a part of Mahindra’s new ’farming as a service’ business. Krish-e is a business vertical that provides technology driven services which are progressive, affordable and accessible to farmers.
“We are happy that Krish-e is rolling out its centres in the 75th year of the Mahindra Group. Krish-e is an innovative new business vertical conceived with the idea of ushering in a new digital age of farming in India,” said Hemant Sikka, president, FES, Mahindra & Mahindra.
Sikka also added that it aims to transform the lives of farmers, by helping them adopt better more effective farming techniques powered by Artificial Intelligence (AI), Internet of Things (IoT) and digital solutions that are affordable and accessible paving the way for increased productivity and profitability. Through Krish-e, we at Mahindra are engaging with our farmers more deeply and creating stronger relationships.
