Crystal makes strategic investment of Rs. 100 crores to set-up world- class manufacturing facility in Bharuch, Gujarat to serve domestic and export markets

Crystal Crop Protection Limited (“Crystal Crop Protection”), one of India’s research-led agri-input companies, today announced the appointment of Akshay Kumar as its “Brand Ambassador”.

On the sidelines of this association, Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, “Desh Ka Kisan, Desh Ka Asli Hero”, a tribute to the contribution and everyday courage of India’s farmers.

Recently, the company has also made a strategic investment for a new fully automated, world-class integrated greenfield manufacturing plant in Bharuch, Gujarat for agrochemical formulations and technical products. This greenfield project comes at a total investment of Rupees One Hundred Crores (Rs. 100 crores) over a period of three years and is designed to have an initial production capacity of 50,000 MT per annum of formulations, with built-in flexibility for future expansion up to 1,20,000 MT to meet growing demand.

This association brings together Crystal Crop Protection’s three-decade long commitment to Indian agriculture with Akshay Kumar. Through this partnership, Crystal Crop Protection aims to further strengthen its connect with India’s farmers and help them adopt advanced solutions and improve farm profitability.

Ankur Aggarwal, Executive Chairman and Managing Director, Crystal Crop Protection Limited, said, “Akshay Kumar represents resilience, discipline, and a deep sense of purpose, values that strongly align with what we stand for at Crystal. This partnership is our way of connecting a national icon with the true heroes who feed the nation, our farmers. For us, the farmer is not just a stakeholder but the very reason we exist.”

The “Desh Ka Kisan, Desh Ka Asli Hero” campaign will be rolled out across television, digital platforms and various on-ground farmer engagement platforms. The campaign will celebrate farmers as the backbone of the nation while highlighting Crystal Crop Protection’s role as a partner that supports them with crop protection solutions, seeds and outsourced farm advisory teams deployed through its “Crystal Doctor” network.

Akshay Kumar, Superstar and Brand Ambassador, Crystal Crop Protection said, “This association with Crystal Crop Protection is a natural partnership in its truest sense. To be associated with a brand that stands shoulder-to-shoulder with India’s farmers not just in words, but also in action is a proud feeling. Together, we will strive to celebrate the Indian farmer and inspire a new era of confident, modern agriculture.”

A name to reckon with in the Indian film industry, Akshay Kumar is known as a person of integrity, discipline and trust. A consistent advocate of social issues and a story-teller who connects with the pulse of the nation. He will act as the voice that amplifies the farmers’ story — acknowledging their challenges, resilience and contribution to nation building.

Sohit Satyawali, Chief Business Officer – Crystal Brands Business, Crystal Crop Protection said, “Akshay Kumar has always brought credibility and authenticity to the silver screen, and this association will bring the same credibility to the Crystal Brand. This association will strengthen our efforts to provide advanced crop solutions and help farmers build profitable farms”.

Crystal is a leading player in India’s crop- protection market which is a rapidly evolving sector with a market value of ~ Rs. 24,500 crores. The largest segment within that is insecticides valued at ~ Rs. 10,700 crores, followed by herbicides at ~ Rs. 8,200 crores and fungicides at ~ Rs. 5,600 crores. Over the last 5 years, each of these segments have seen an average annual growth in the range of 5 to 11 percent.