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Catalysing  India’s global frozen food future – Amit Goyal, CEO and Director of Amar Pure Gold

Despite Indian cuisine’s global popularity, its limited presence in the organised frozen food segment stems not from demand or flavour, but from persistent infrastructure constraints.

Frozen foods operate in a world of precision. Unlike fresh or short-shelf-life products, frozen formats demand consistency that survives months of storage, long-distance shipping, and reheating thousands of miles away from origin. A consumer in Toronto, London, Sydney, or Dubai expects the same texture, aroma, and taste profile every single time. This level of predictability cannot be achieved through fragmented sourcing or traditional production systems.

For too long, Indian food manufacturing evolved around domestic consumption patterns, decentralised, flexible, and adaptive to seasonal variation. While this model supported local markets, it was never engineered for the demands of structured global supply chains. Variability in raw materials altered taste. Differences in crop maturity affected texture. Agricultural inconsistency translated directly into product inconsistency.

In frozen foods, small deviations are amplified:

  • A slight change in grain quality affects bite and mouthfeel. 
  • Variation in spice potency shifts flavour balance. 
  • Inconsistent vegetable moisture alters freeze-thaw performance. 

When a product must endure processing, freezing, cold storage, and international distribution, uniformity at the agricultural level becomes non-negotiable.

To read more click: https://online.anyflip.com/unmb/tswe/mobile/index.html

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