Entered into a Memorandum of Understanding (MoU) with Origo Commodities India Private Limited (“Origo”), a leading provider of post-harvest agri supply-chain and warehousing services

The MoU establishes a framework for strategic collaboration aimed at expanding agri-focused business activities across storage, trade facilitation, financing enablement, and technology-led services, by leveraging the complementary strengths of both organisations.

As part of its agritech growth strategy, Bartronics has initiated Project Avio, an integrated agri-commerce and services initiative designed to capitalise on the company’s extensive rural footprint across more than 5,000 villages. Project Avio seeks to support farmers across both input and output markets by enabling access to agricultural inputs, market linkages, post-harvest services, and trade facilitation. The initiative targets building USD 1 billion in agri-linked business over the next three years through scale, technology enablement, and ecosystem partnerships.

Commenting on the collaboration, Vidhya Sagar Reddy, Managing Director, Bartronics India Limited, said, “Agriculture remains central to India’s economic and social fabric, and Project Avio is our effort to build scalable, technology-led solutions that meaningfully improve market access and income opportunities for farmers. Partnering with Origo allows us to combine deep rural reach with strong post-harvest and supply-chain capabilities to create an integrated agri ecosystem.”

Within Project Avio, Origo is envisaged as a key strategic partner, bringing deep expertise in agri-technology, warehousing, commodity financing, digital auctions, and commodity-linked services. Origo’s established infrastructure and operational capabilities are expected to significantly strengthen Project Avio’s ability to deliver integrated, end-to-end solutions across the agricultural value chain.

Under the collaboration, the two companies will work together to align Origo’s post-harvest and supply-chain capabilities with Bartronics’ technology platforms, rural distribution network, and banking partnerships. The focus will be on improving asset utilisation, enhancing operational efficiency, and expanding access to organised markets and services for farmers, traders, and agri-enterprises.

The MoU reflects the shared intent of both companies to pursue collaborative business growth, establish structured working groups, and execute identified opportunities in a phased manner. Further updates on operational initiatives under the collaboration will be announced as they progress.