To begin with, Inera will be going live across 16 states in India including Andhra Pradesh, Karnataka, Tamil Nadu, Punjab, Haryana
Absolute, a bioscience company, has announced the launch of its biological agri-input business, Inera CropScience. The company’s crop-agnostic range of bio fertilisers, biostimulants, biocontrols, and seed coating products has been launched in India, where Inera aims to meet the needs of 20 per cent of the world’s population and the highest arable land of any single nation in the world.
Inera intends to capture a 20-30 per cent industry market share in subsequent years as the world rapidly adopts biologicals, with the CAGR in the US at 12 per cent, EU at 9 per cent, Asia at 11 per cent, and MEA at 10 per cent. The sector is gradually getting cluttered with me too markets, with fierce competition and multiple players making products that are already well established. However, fewer players in the biological sector are building innovative, high-quality products, which is the gap that Inera aims to fill.
Inera has made crucial strategic investments in expanding research and manufacturing capabilities to meet end-consumer’s demands. The speciality sector is gaining rapid momentum, and Inera intends to become a key market player in this sector, which is a triple-digit-billion-dollar market. To begin with, Inera will be going live across 16 states in India including Andhra Pradesh, Karnataka, Tamil Nadu, Punjab, Haryana etc with the help of local channel partners (distributors) who are being onboarded. Inera also plans to explore channels for consumers through D2F and e-commerce in the upcoming phases.
Speaking on the launch Agam Khare, CEO & Founder, of Absolute Inera Cropscience, says, “A true breakthrough in agriculture can only come from an unparalleled understanding of why nature and plants behave the way they do, by understanding their choices and preferences, and then marrying that science with the latest in technology to build sustainable products and services that impact at scale. Inera is committed to bringing exceptional crop health and protection products that improve farmer profitability, environmental sustainability & climate resilience.”
Prateek Rawat, COO & Co-founder, of Absolute Inera Cropscience, says, “Inera is invested in building a full range of sustainable biological inputs for agriculture worldwide. With the dynamic landscape of modern farming, growers need inputs that are broad in their use and tolerance. Sustainability is built into everything we do regarding resource use and health of the natural ecosystem at large.”
