
Partnership plans to come to life through several activations focusing on food security and support for smallholder farmers across the globe
International advocacy organisation Global Citizen and the PepsiCo Foundation, the philanthropic arm of PepsiCo, announced a year-long partnership and campaign focused on alleviating world hunger and promoting economic empowerment by tapping the enormous potential of rural, small-scale farming communities. The initiative seeks to provide a platform for smallholder farmers to work alongside world leaders and advocate for delivering on commitments targeting the nexus of the food and climate crises.
The multi-faceted partnership plans to come to life through some activations focusing on food security and support for smallholder farmers across the globe, highlighting the importance in six countries: Egypt, Mexico, South Africa, Brazil, Thailand and Turkey:
The campaign will urge the private sector and philanthropists to unlock new commitments that match the scale and ambition of PepsiCo’s global Food for Good platform and support the livelihoods of farming communities in the developing world. Together, the two organisations will reaffirm PepsiCo’s $100 million commitment to the Zero Hunger Private Sector Pledge and call on the broader participation of its private sector peers and business leaders. As a global food and beverage company, regenerative agriculture is crucial to PepsiCo’s business with the company sourcing 25 crops from more than 7 million acres in 60 countries.
C.D. Glin, President of the PepsiCo Foundation and Global Head of Philanthropy for PepsiCo said, “Our partnership with Global Citizen builds on the history of collaboration between PepsiCo Foundation and local partners through programs including ‘She Feeds the World’ and ‘Agrovita’ to advance food security through gender-conscious community engagement. We’re focused on strengthening the role of small-scale women producers through sustainable and regenerative agriculture training and economic support and by improving linkages, including within the PepsiCo supply chain, to ensure sustainable and stable incomes for the farmer community. These efforts support our PepsiCo Positive commitment to Positive Agriculture and contribute to our goal to improve the livelihoods of more than 250,000 people in our agricultural supply chain and support 5 million female farmers and members of their communities by 2025.”
Michael Sheldrick, Co-Founder and Chief Policy, Impact and Government Affairs Officer of Global Citizen said, “We’re happy to work with the PepsiCo Foundation to help rural farmers and their communities by sharing their stories through Global Citizen’s advocacy campaigns. These farmers, especially women, are very important for local food systems, but they often face poverty and vulnerability during crises.”