The company targets to reach a revenue of Rs 200 crore in the next 2 years.
Hyderabad based Country Chicken Company (CCC), a fast-growing player in the retail meat industry, driven by the concept of ‘hygiene and experiential stores’ has firmed up plans to expand and grow the market. With a target of earning Rs 200 cr revenues in the next two years, the company is implementing an ambitious plan to set up 65 outlets in 6 cities and be present in 900 supermarkets. At present it has 12 operational stores and 8 in the offing. The company wants to be a game changer in the retail meat industry, offering customers a unique, odourless shopping experience, and supporting the growth of farmers across the country.
The confidence springs from significant achievements within a year of the launch of the company. The biggest was to launch the world’s first ever, experiential, odourless retail outlet in Hyderabad.
“Our innovative concept of creating a store that appeals to kids and mothers alike has received a tremendous response from customers”, said G Saikesh Goud, Founder-CEO, Country Chicken Co.
The team has grown from 10 to 150. The farmers base expanded to 15,000 and customers served reached 17,000 and operational profitability was demonstrated. The company is betting big on its commitment to providing the highest quality chicken and customer satisfaction to drive growth. The operations of Country Chicken Co got a fillip with the launch of the flagship store in Pragathi Nagar in its very first quarter. It was inaugurated by the Telangana State Minister Animal Husbandry and Dairy, Talasani Srinivas Yadav.
Very quickly, word spread and the company received 300 franchisee requests in just a month. Of these 11 deals for Hyderabad have been finalised. The outlets strive to bring the best Natu Kodi Chicken to the consumer’s plate. The company attracted national and global attention too.
As part of its diversification and branding, the company launched the innovative ‘Express Store’ in KPBH Colony. It generated Rs 13 lakh revenue in its first week of operations itself. Additionally, the company unveiled its third experiential store in Manikonda. The Natu Kodi Brand Country Chicken Co. has truly made its mark on the industry.
The company leveraged its longstanding partnership with Kotayya, a noted name to raise the bar in the offerings of Natu Kodi chicken. All the chicken are sourced from farms owned by him and ensure consistent quality.
Over the past year, Country Chicken has established itself as a profitable and thriving enterprise. In addition to the Natu Kodi speciality, it expanded its offerings to include a range of products such as pickles, quail birds, young warrior, turkey, brown eggs, and country eggs.
