Millets market set to grow from its current market value of more than $9 billion to over $12 billion by 2025
To promote shipment of nutri-cereals, the Ministry of Commerce and Industry through its apex agricultural export promotion body, Agricultural and Processed Food Products Export Development Authority (APEDA) has prepared a comprehensive strategy to promote Indian millets exports across the globe commencing December 2022.
The millets export promotion programme comes at the backdrop of the proposal of India that was supported by 72 countries which lead to the United Nations’ General Assembly (UNGA) declaring 2023 as International Year of Millets (IYoM). The government is currently organising IYoM-2023 at domestic and international level to popularise Indian millets as well as its value-added products across the world and make it a peoples’ movement.
For exports of Indian millets’ promotion, centre has planned to facilitate participation of exporters, farmers and traders in 16 international trade expos and Buyer Seller Meets (BSMs). As per the government’s robust strategy to promote millets, Indian missions abroad would be roped in branding and publicity of Indian millets, identification of international chefs as well as potential buyers such as departmental stores, supermarkets and hypermarkets for organising B2B meetings and direct tie-ups.
APEDA has planned to organise millet promotional activities in South Africa, Dubai, Japan, South Korea, Indonesia, Saudi Arabia, Sydney, Belgium, Germany, United Kingdom and United States of America by facilitating participation of different stakeholders from India in some of the significant food shows, Buyer Seller Meets and Road Shows.
As part of the promotion of Indian millets, APEDA has planned to showcase millets and its value added product at various global platforms such as Gulfood 2023, Foodex, Seoul Food & Hotel Show, Saudi Agro Food, Fine Food Show in Sydney (Australia), Belgium’s Food & Beverages Show, Germany’s BioFach and Anuga Food Fair, San Francisco’s Winter Fancy Food Show, etc.
India’s top 5 millet producing states are Rajasthan, Maharashtra, Karnataka, Gujarat and Madhya Pradesh, while the share of export of millets is nearly 1 per cent of the total millet production. Exports of millets from India include mainly whole grain and the export of value-added products of millets from India is negligible. However, it is estimated that the millets market is set to grow from its current market value of more than $9 billion to over $12 billion by 2025. India’s major millet exporting countries are U.A.E, Nepal, Saudi Arabia, Libya, Oman, Egypt, Tunisia, Yemen, the UK and the USA. The varieties of millets exported by India include Bajra, Ragi, Canary, Jawar, and Buckwheat.