India’s pioneering plant protein brand GREENEST has announced pre-seed funding from Asia’s leading alt protein VC, Better Bite Ventures, and India’s Food & Agri industry veteran, Sachid Madan. The funds will aid to expand team, product portfolio and distribution footprint. 

GREENEST, known for its Indianised and affordable range of plant protein products is the country’s first to have executed an array of B2B partnerships with leading food service players like Burgrill, Wat a Burger, Chocolate Room, Biggies Burger, Freshmenu, Eatfit et al.

The fund focuses on harnessing plant-based and cellular agriculture technologies to create climate-friendly meat, dairy, egg, and seafood alternatives that are better for people, animals, and planet.

According to Future Market Insights market report “The Plant Based Revolution: Growth Opportunities and Winning Strategies in the Global and Indian Plant based food market“, the Indian plant-based market is likely to reach US$ 400-450 Million in the next 5 years.