Sumitomo Corporation, whose agribusiness companies specialise in the development and distribution of advanced crop protection products, fertilizers and seeds, has developed its new corporate identity. The goal is to ensure a unified global presence, including national subsidiaries that operate under different names for naming rights reasons, but with then unified and renewed Group logo and its mission / vision.
Sumitomo Corporation has been engaged in trading and wholesaling of agricultural chemicals for more than 40 years, currently they established a wide-area four-base system centered on Summit Agro International in Asia, Sumi Agro Europe in Europe, Summit Agro South America in South America, and Summit Agro USA / Summit Agro Mexico in North and Central America and are further promoting an efficient global purchasing system and information sharing on the agricultural environment and market.
SA Group holds a global conference once every three years where employees from all over the world gather. The creation of the global brand identity was based on the ideas expressed by the employees at the conference. In 2020, the Summit Agro Group will also launch an organization called Global Business Development (GBD) to accelerate global collaboration in areas such as lifecycle management of existing products and development of bio-agricultural chemicals in order to expand the Group’s overall portfolio.
The new logo designs a circular image representing our global presence to work in harmony with growers all over the world. The different tones of orange evoking our works for the blight future like shinning Sun, and the green leaf, which reflects life, underlines our focus on agriculture, as well as our daily commitment to the environment and sustainable products for the growers and society benefits.
Mission – “We Develop Worth to Contribute for Agriculture Production”
Vision – “Close to Farmers, Providing Innovative Solutions for Sustainable Agriculture”