The study aims to identify and develop regions for high-value and high-quality crops such as Basmati rice, wheat, and mustard
For the benefit of the farmers, Noida based Agritech Company, Leads Connect Services launched the Seamless Digital Implementation & Ground Monitoring Platform for Delivering End-to-End AgriTech Analytics Services to Farmers (SIGMAA) pilot study in Bareilly, Uttar Pradesh. The SIGMAA study aims to identify and develop regions for high-value and high-quality crops such as Basmati rice, wheat, and mustard. An additional objective is to double the farmers’ income using sustainable farm practices and technological interventions. The study will be conducted for 4 seasons, starting from Kharif 2022–23 (June 2022) and ending in Rabi 2023-2024 (April 2024).
The study was launched in Tulia village of Bareilly by Santosh Gangwar, Member of Parliament. At the launch of SIGMAA, the farmers of Tulia and Jogither villages were advised on the usage of sustainable farm practices and technological interventions. A demonstration of Kisaan drones and fertilizer sprays was also conducted to make the farmers aware on the usage.
Leads Connect chose Bareilly to conduct the pilot study for its potential to be a market linkage hub as the city is not only in proximity to the commercial nodal centres of India but also a thriving urban cluster itself, an indispensable requirement for building a sustainable value chain. For the pilot study, 150 farmers will be on-boarded from these two 2 villages of Bareilly, using a field app and platform. After calculating the Agricultural Credit Score (ACS) for each farm and farmer, seeds, fertilisers, and pesticides will be distributed based on expert advisory. The study would also utilise a technology-based crop suitability analysis report to determine the best crop for the region. During the crop cycle, real-time monitoring will be conducted in situ and through the one-stop digital platform. Satellite & IOT/UAV will be leveraged for continuous data collection. The learnings from the study will be used to develop and implement models across Uttar Pradesh.
On the launch of pilot, Navneet Ravikar, Chairman & Managing Director, Leads Connect Services, commented, “The organisation is looking forward to SIGMAA because of its ground-level impact. The study will be able to give farmers crucial information about which crop and its variety are most suitable for sowing with just a click. Furthermore, they’ll have access to real-time agronomic intelligence, forecasting, and support throughout the crop cycle to drastically improve yield. We’re even giving Drone Analytics as a Service (DraaS) to farmers to assess crop health, fertiliser/pesticide spraying, and crop loss. The pilot also solves one of the hardest challenges for farmers: market linkages. LeadsConnect will lend them the appropriate support to sell their produce at fair and profitable prices.”