Corona works with barley farmers in India to buy leftover straw that is often the cause of crop burning
Global beer brand Corona announced the launch of a new 100 per cent biodegradable and compostable six-pack made from barley straw in India. The new circular form of packaging reaffirms Corona’s larger goal of protecting and preserving nature. The Corona six-pack, made of 100 per cent barley straw, is as durable as regular packaging. This eliminates the need for using virgin wood from trees and other resources while tying back to Corona’s commitment to protecting this beautiful paradise around us.
With circularity at the core of this innovation, Corona works with barley farmers in India to buy leftover straw that is often the cause of crop burning, a critical issue in North India, to manufacture these 100 per cent biodegradable compostable six-packs. By commercialising barley straw, farmers receive an income for crop waste that otherwise has limited marketable benefits. Converting barley straw to packaging uses 1/3rd of water compared to traditional technologies. Additionally, introducing such eco-friendly packing helps reduce crop burning and prevent approximately 1400 KG CO2 emissions/tonne of packaging produced.
