Building an Atmanirbhar Bharat by a focused impact on augmenting local economies
India’s largest beverage company, Parle Agro has always been at the forefront of innovation in the development of iconic fruit based beverages like Frooti and Appy which have captured the hearts of India. In order to cater to the massive demand of their products nationally and globally, Parle Agro is focused on updating their internal infrastructure and also aggressively building capabilities and capacities of their fruit processing partners across India.
Parle Agro continues on this path and has invested heavily on their processing partners to help them extract their highest potential. Subsequently, the company has taken a determined stand to source 100 per cent from within India itself. Historically, Parle Agro has always sourced fruits from India while importing from China too, to meet their apple juice content needs. But now, the company has completely stopped sourcing apple juice imports from China and are sourcing them entirely from India alone through its network of Indian farmers.
Parle Agro has grown exponentially to currently procuring around 150,000 MT of mango fruits into high quality mango pulp; increasing their consumption of mangoes by 150 times. Parle Agro’s range of fruit-based products currently utilize around 210,000 MT of fruit collectively. Over the past decade and a half, the company’s consumption of fruits has increased fivefold. Approximately one third of the fruit pulp produced in India is consumed by Parle Agro.
After its successful foray in creating robust mango processing supply chains, Parle Agro envisioned the creation of a similar network for apple juice concentrate due to the immense popularity of its apple based drinks like Appy, Appy Fizz and B Fizz. The company’s requirement for apples has risen from 5,000 MT to around 60,000 MT of fruit. This has had a significant impact on local economies by contributing to local farmers’ incomes, as well as the growth opportunities for local apple processing partners.
