The collaboration will enable more than 300 farmers to directly supply the coffee products to the brand
SLAY Coffee has partnered with Arehalli Biccod Farmer Producer Organisation based out of Arehalli, Sakleshpur, Karnataka. The collaboration will enable more than 300 farmers to directly supply the coffee products to the brand and enhance the quality of their products through technology, training and quality control support.
The collaboration will ensure farmers get their due by paying a significant premium compared to the market prices for their yield. This is achieved by SLAY Coffee working directly with the farmers and eliminating the additional procurement layers in between.
Speaking on the occasion, SLAY Coffee’s Co-Founder, Chaitanya Chitta said, “This is a truly momentous occasion for us as a brand as this FPO collaboration gives us the ability to directly work with the farmers and coffee growers. As a brand, we benefit from access to some of the best coffees that the region produces which will further elevate the end experience for our customers. More importantly, it also allows us as a brand to create a positive impact within the farmer ecosystem through a variety of initiatives and investments.”
