Launches robust campaign spanned across the year supported easy access to delicious South African produce to Indian consumers
Hortgro India ended 2021 on a positive note with a remarkable upsurge in demand for South African apples and pears in the Indian market. Promoting the excellent produce from South Africa in India, Hortgro conducted multiple marketing activities in 2021, reaching out to key stakeholders to increase awareness and affinity about the beautiful fruits from the beautiful country. The robust campaign spanned across the year supported easy access to delicious South African produce to Indian consumers.
A variety of apples and pears ranging from Pink Lady Apples, Royal Gala, and Granny Smith to Vermont Beauty, Forelle, and Packham Pears adorned the Indian markets.
Sachin Khurana, India Representative, Hortgro said, “The South African pome fruit growers, packers, and exporters are extremely delighted with the love Indian consumers have showered on South African Apples & Pears. 2021 has seen phenomenal growth in terms of imports from South Africa and we are committed to supplying Indian consumers with excellent quality and great tasting products. I see a lot of interest and enthusiasm from large importers and retailers from India about the business possibility that South African produce brings.”
South African Apples and Pears are now easily available at modern retailers, neighbourhood stores, local pushcart vendors as well as leading online stores.
