The dairy brand is working towards increasing the count to over 2500 by FY22-23
Delhi-based Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board (NDDB), has embarked upon a journey to strengthen its consumer touch-point network in the NCT of Delhi, mainly led by kiosks and franchise shops.
The company aims to add over 700 shops across to increase its network of around 1800 consumer touchpoints in Delhi to over 2500 by March 2023, mainly in the form of kiosks and franchise shops.
Elaborating the plan, Manish Bandlish, MD, Mother Dairy, said, “Being one of the largest retailers of the capital region, we take pride in serving our consumers with quality products 365 days a year. Our consumer touchpoints have become an integral part of the capital region over the years. Mother Dairy’s outlets are present in prominent areas of RWAs, societies, military areas, hospitals, colleges, etc. which help meet the daily needs of our consumers. While serving the consumers, the strengthening of our sales network is also in line with our commitment of providing robust and direct market access to the farmers of the hinterland.”
As part of the same strategy, Mother Dairy has opened 15 kiosks in the NCT of Delhi in a single day. Of the 15 kiosks, nine have been established in nine campuses of Delhi Skill and Entrepreneurship University (DSEU) and six in the Delhi Cantonment area.
