The newly launched category and product portfolio consists of regular grocery items

On the sidelines of World Food Day, Organic India has announced its foray into the organic commodity segment. The newly launched category and product portfolio consist of regular grocery items like organic Basmati rice, dalia, pulses, spices, and also value-added products like red rice, black rice, flax seeds etc. Rich in nutrients and antioxidants, the products will be available across more than 25 cities.

Announcing the launch, Subrata Dutta, Group Managing Director – Organic India, revealed, “We hope our brand will strike a chord with millennials who are among the most informed cohorts and conscious of what they consume. We aim to continue to offer customers fast and reliable delivery.”