The investment will boost the quality and supply of potato seed, storage and processing across India
WayCool Foods, India’s fastest growing Agri-commerce company, announced that they will be investing $5 million into Siddhi Vinayak Agri Processing (SV Agri), one of India’s largest fully integrated players in the potato supply chain ecosystem. The investment will allow both WayCool and SV Agri to leverage their strong supply chain eco-systems and boost the quality and supply of potato seed, storage and processing across India.
With the investment from WayCool, SV Agri will look to introduce a wide variety of seed potatoes and further expand their existing storage solutions while also gaining access to WayCool’s strong network in South India and international markets. Leveraging both supply chains will enable the companies to increase the production of high-quality potatoes for Indian consumption and as well as meet global demands. SV Agri plans to introduce a new low glycemic variant of potatoes called ‘Carisma’. The new variant scores 58 points on the glycemic index as opposed to the available potato variant that scores 80 points. ‘Carisma’ has been well received in health-conscious markets abroad and is soon to make an entry into the Indian market.
Hemant Gaur, Co-founder, SV Agri Processing, said, “We see a great demand for high-quality potatoes in southern India and see an opportunity to leverage our expertise to quell the demand with the help of our collaboration with WayCool. We can also see a fruitful partnership for our cold storage and engineering solutions as WayCool is renowned to push boundaries when it comes to innovative and customised solutions to adapt their supply chain as per Indian requirements.”
