VegEase will shortly introduce exotic as well as organic produce in the region
VegEase, the cart-at-home e-grocery startup, is launching its services in UP and Haryana including Manesar, Ghaziabad, Faridabad and Noida. Buoyed by growing consumer demand in the NCR region, VegEase is evaluating neighbourhood cart placement locations in these cities in UP and Haryana to offer the cart-at-home service. VegEase has already begun delivery of fruits and vegetables in this region, and will shortly introduce exotic as well as organic produce. The cart-at-home model has seen tremendous success in NCR as VegEase, with customer base doubling in just one month, in April 2021, and is growing at the rate of 100 per cent every month.
VegEase is committed to giving back the power of choice to the consumer in the e-commerce of fruits and vegetables. With the cart-at-home model, consumers can order online and then choose the fresh produce from the cart at their preferred time. This increases the complexity of logistics of fruits and vegetable delivery, and VegEase is ramping up warehousing and will soon be opening more dark stores to reduce the TAT of delivery and other aspects of supply chain management to facilitate this.
Mayank Chaurasia, Founder, VegEase sums up the brand’s expansion plans, “Our expansion plans are spurred by the market response to VegEase. Our guarantee of timely delivery and self-pick options for increased transparency reassures customers of our commitment to them and drives high-performance benchmarks. Our success metric on returns is industry’s lowest at 0.25%, as against industry average of 2-3 per cent”.
