It aims to increase the income of farmers, employment generation and increase in honey exports
For marketing support to the honey FPOs, NAFED has developed 14-15 Honey Corners, one each in 5 NAFED Bazaar at Ashram, New Moti Bagh and East of Kailash, Panchkula and Mussoorie in their Bazaar/Retail Stores. More Honey Corners will be developed by NAFED in most of the upcoming major 200 NAFED Stores to promote market support for honey and other beehive products. Online marketing options will be explored to provide a platform for marketing and promotion of Honey supplied by the FPOs.
Keeping in view the importance of beekeeping, a new Central Sector Scheme entitled National Beekeeping & Honey Mission (NBHM) was approved by Government of India for Rs. 500.00 crores allotted under Aatma Nirbhar Bharat Announcement for overall promotion and development of scientific beekeeping & to achieve the goal of “Sweet Revolution”. NBHM is implemented through National Bee Board (NBB). The scheme has three Mini Missions (MM-I, II & III) under which main thrust is given on awareness, capacity building/trainings, focus on women empowerment through beekeeping, setting up of requisite infrastructural facilities, viz.; Integrated Beekeeping Development Centres (IBDCs), Honeybees Disease Diagnostic Labs, Setting up of/upgradation of Honey Testing labs, Beekeeping Equipment Manufacturing Units, Custom Hiring Centres, Api therapy Centres, Development of Quality Nucleus Stock Centres & Bee Breeders, etc., Digitization/online registration, etc. under MM-I, processing, value addition, market support, etc. under MM-II and R&D under MM-III.
Ministry of Agriculture & Farmers Welfare has been making efforts to address issues relating to quality of honey through setting up of quality testing labs and online registration/ developing traceability system for source of Honey & other beehive products under NBHM.
