NDRF to leverage WayCool’s network of 50,000 farmers for extensive field testing of naturally developed bio- fertilizer.
One of India’s fastest growing agri-commerce companies, WayCool Foods has signed a 3-year umbrella MoU with National Design and Research Forum (NDRF). The collaboration will help WayCool in its pursuit to re-imagine the agri-supply chain with the introduction of solutions aimed at constantly enhancing efficiency and reducing food wastage. For NDRF, WayCool’s farmer connect and distribution excellence will help expedite field trials of its unique, sustainable agricultural products such as naturally developed bio-fertilizers. Further, WayCool’s network will also be leveraged to ensure these sustainable innovations reach the fields.
The MoU was signed and exchanged between Karthik Jayaraman, CEO, WayCool Foods and Padmashri Dr Mylswamy Annadurai, Chairman, NDRF and Former program director, Chandrayaan and Mangalyaan.
Elaborating on the synergies, Sendhil Kumar, Head – Farmer engagement said “WayCool has always been on the forefront to develop and promote responsible innovations. We are proud to collaborate with NDRF. Through this partnership, we will facilitate field trials and distribution of natural bio-fertilizers developed by NDRF, and its partners. Through our robust ‘Outgrow’ platform and FPO networks, we will also enable procurement of raw materials that go into making of these products. Further, NDRF’s tech prowess will add fuel to our continuing R&D efforts towards improving efficiencies”.
In addition to the above, the partnership will enable WayCool’s innovation team to access the latest developments in robotics, sensors, AI, and ML, to strengthen its capabilities to develop next generation agritech solutions. NDRF enables cutting edge research output from India’s premier research institutes to reach commercial applications.
Commenting on this occasion, Dr Annadurai said, “Joining hands with WAYCOOL it is envisaged that NDRF along with its consortium partners could bring in much needed Innovative and affordable end to end solutions towards sustainable agriculture with due value additions in the food chain. I fore see a unique, challenging but well rewarding partnership to all stake holders – farmers to customers”.
