Under this partnership, Creamline Dairy, subsidiary of Godrej Agrovet, will deliver essential food items under their brand Godrej Jersey
Godrej Agrovet Limited (GAVL), a diversified agribusiness company, has announced partnership with food delivery applications Zomato and Swiggy. This move comes as a response to ensure uninterrupted supply of essentials to customers amidst the ongoing Covid-19 outbreak.
Under this partnership, Creamline Dairy, subsidiary of Godrej Agrovet, will deliver essential food items under their brand Godrej Jersey which includes – milk, ghee, curd, paneer and buttermilk.
While these products were already available on e-commerce sites such as Big Basket and Flipkart, consumers in Hyderabad, Chennai and Visakhapatnam can now place their orders for Jersey products through Zomato and Swiggy that are connected to the nearby retail points.
Delivery through these applications is operational in Chennai and Visakhapatnam.Their services in Hyderabad will commence once the restriction on food delivery through Swiggy and Zomato is lifted in Telangana. These applications enable quicker delivery anytime during the day.
Similarly, to meet the growing demand for frozen snacks, Godrej Tyson Foods Limited too has partnered with Swiggy in Mumbai, Kolkata and Guwahati to deliver a wide range of frozen snacking products including nuggets, patties, kebabs, tikkas and cold-cuts under the brand Godrej Yummiez.
The company has come up with a housing society delivery model in Mumbai to deliver products under their brands, Real Good Chicken and Godrej Yummiez. These services will enable consumers to fulfil their protein needs while staying safe at home.
Balram Singh Yadav, MD, Godrej Agrovet Limited, said, “Our arrangements with Swiggy and Zomato will enable consumers to stay safe at home and include proteins effortlessly in their daily diet.”
“At Godrej Agrovet, we have always put our consumers, at the heart of everything we do. Our brands Godrej Yummiez, Real Good Chicken and Godrej Jersey provide a wide range of products and these arrangements will enable all of us to emerge stronger,” he added.
Creamline Dairy has also undertaken an initiative that will enable housing societies to directly order essential food items, under its brand Jersey.
The brand has also launched a store finder to locate 250-plus Jersey parlours that are spread across Hyderabad, Warangal, Nizamabad, Karimnagar, Vijayawada, Vizag, Guntur, Chennai, Bangalore and rest of Andhra Pradesh and TamilNadu.
In addition, delivery of assorted pre-packed dairy products such as paneer, ghee and curd is also being made available through Jersey parlours.
