Farmmi to launch Farmmi Baba Yipinlv Organic Farm Project

The project is being jointly carried out by Farmmi’s subsidiary, Hangzhou Nongyuan Network Technology Co., Ltd (“Nongyuan”), and Tongxiang Yipinlv Family Farm Co., Ltd

Farmmi, a leading agriculture products supplier in China, has announced the launch of the Farmmi Baba Yipinlv Organic Farm Project. The project is being jointly carried out by Farmmi’s subsidiary, Hangzhou Nongyuan Network Technology Co., Ltd (“Nongyuan”), and Tongxiang Yipinlv Family Farm Co., Ltd (“Yipinlv”), which is engaged in the cultivation and sale of vegetables, fruits, food crops, flowers, and the cultivation and sale of aquatic products.  

The Farmmi Baba Yipinlv Organic Farm Project (the “Farm”) covers more than 18 acres and is located in Tongxiang City of Zhejiang Province.  The Farm focuses on enabling domestic and foreign consumers to better experience and enjoy high quality agricultural products.  In addition to consumption, the Farm will serve as a base for the popular immersive entertainment experience called “Agritainment” or farm-based tourism.  This will include family friendly activities, ranging from educational opportunities and vegetable picking to seasonal activities.  The Farm will also boast green, ecological breeding of native chickens, with fresh eggs available for purchase.

Yefang Zhang, Farmmi Chair and CEO, stated, “With so many consumers adopting healthy lifestyles, there is considerable demand for education and immersive experiences starting at the initial farm level.  In order to make this venture successful, the Farm will be hiring organic specialists to provide technical guidance to create a professional, standardized and typical organic farm demonstration base.  Customers will be able to enjoy high-quality agricultural products while directly interacting with the farm and its green, ecological and organic culture. In the next phase, we will actively develop regional cooperations and product marketing strategies, to leverage the Farmmi Liangpin mall’s cross-border, e-commerce platform.  We plan to expand and improve marketing channels, as we concentrate on providing healthier, high-quality, safe agricultural products to Chinese and foreign consumers.  We also plan to make full use of modern information technology and data systems foster the tourism + new e-commerce model.”