ICAR-IIMR signs MoU with Flipkart to enable market access to FPOs

 MoU will focus on empowering local farming communities of FPOs by increasing business and trade opportunities in Andhra Pradesh, Karnataka, Telangana, and Madhya Pradesh

ICAR- Indian Institute of Millets Research, Hyderabad signed a Memorandum of Agreement (MoU) with Flipkart India Private Limited to enable market access for FPOs and SHGs by procuring quality produce directly from the farmers. 

Dr C. V. Ratnavathi, Director, ICAR-IIMR and Giridhar Perab, Associate Director, Flipkart, Shri Girish Nair, South Zone Head, Flipkart, Dr Srinivas Babu and Dr Sangappa, Scientists of ICAR-IIMR participated in MOU agreement signing.

Through this partnership both the parties will focus on empowering local farming communities of FPOs by increasing business and trade inclusion opportunities for small and marginal farmers of FPOs in four states (Andhra Pradesh, Karnataka, Telangana, and Madhya Pradesh) where ICAR-IIMR is acting as CBBO. It will create a shared value for all stakeholders and provide better marketing linkages, remunerative prices to small and marginal farmers of FPOs.

ICAR-IIMR in collaboration with Flipkart aims to enable market access to FPOs, by engaging small and marginal farmers with groceries private label business for sourcing requirements and training, capacity building initiatives of FPOs. This shall help, assist and develop, provide knowledge and understanding in regard to quality of produce, quantity, documentation, pricing and licenses requirements and aspects to be part of the ecosystem for the small, marginal farmers of FPOs.

ICAR-IIMR will support Flipkart’s engagement with the FPOs, by providing infrastructure support for training and capacity building activities in the implementation and engagement of the program with their available resources.

 MoU will focus on empowering local farming