Reports 35% growth in active users

nurture.retail, an integrated agri-input retail and distribution platform, is accelerating the digitisation of India’s agri-retail ecosystem through AI-led innovation, deeper retailer engagement, and an expanding digital marketplace. The platform recorded a 35 per cent growth in monthly active users in FY26, with one in every four agri-retailers in India now registered and one in five visiting the platform every month.

Over the next 12–24 months, nurture.retail plans to significantly expand its platform by onboarding more retailers, manufacturer brands, and product categories while introducing a plug-and-play digital storefront that enables manufacturers to launch their own branded online stores in less than 24 hours. The objective is to create a single destination for agri-input procurement while improving transparency, demand visibility, and decision-making across the agricultural value chain.

“Our vision is to make nurture.retail the preferred digital destination for agri-input procurement by creating a connected ecosystem that delivers value to retailers, manufacturers, and ultimately farmers,” said Ankit Laddha, Head of Retail, nurture.retail. “The future of agri-retail lies in making technology simple, accessible, and relevant while helping businesses make faster, data-driven decisions.”

Technology remains central to the platform’s growth strategy. nurture.retail’s AI-powered intelligence layer forecasts demand, identifies market trends, and recommends products based on seasonal and regional buying patterns. Its recently launched ‘Trending Products’ feature has already gained strong traction, with 47 per cent of active users discovering products through the feature and 35 per cent adding products directly to their carts.

Alongside expanding its marketplace, nurture.retail is investing in faster fulfilment, multilingual user experiences, supply-chain efficiency, and value-added services to improve retailer adoption and engagement. The platform will measure success through retailer acquisition, repeat transactions, customer satisfaction, manufacturer participation, and deeper penetration into underserved rural markets. As India’s agricultural ecosystem embraces digital transformation, nurture.retail believes it will continue to strengthen connections between manufacturers, retailers, and farmers through a more transparent, technology-enabled, and efficient agri-input ecosystem.