The flowers for the consignments were sourced from Nilakottai, Dindigul and Sathyamangalam, Tamil Nadu by APEDA
Geographical Indications (GI) certified Madurai malli and other traditional flowers such as button rose, lily, chamanthi and marigold were exported to the US and Dubai from Tamil Nadu.
The flowers for the consignments were sourced from Nilakottai, Dindigul and Sathyamangalam, Tamil Nadu by APEDA (The Agricultural and Processed Food Products Export Development Authority) registered VanguardExports, Coimbatore.
The exporters of consignments were supported by professors from the floriculture department of Tamil Nadu Agriculture University, Coimbatore in the adoption of packaging technology to increase the shelf life of the flowers. Direct contacts with the farmers to cultivate quality flowers were undertaken by the exporters and the initiative generated employment to about 130 women workers and about 30 skilled workers.
During 2020-2021, fresh-cut flowers jasmine flowers and bouquets (comprising of jasmine and other traditional flowers) valued at Rs 66.28 crores were exported to countries like the US, the UAE, Singapore, etc. Out of which, a value of Rs 11.84 crores were exported from the Tamil Nadu region through major airports of Chennai, Coimbatore and Madurai.
Madurai has emerged as a major market for the malligai grown in its neighbourhood, and has evolved into the ‘jasmine capital’ of India.
