New Holland wins silver medal for NutriSense, the in-harvest nutrient analysis system and bronze medal for the cleaning system pressure sensors.
New Holland Agriculture’s innovation in combine harvesting has been rewarded with two medals at the SIMA 2021 Innovation Awards by the international jury panel of industry specialists assisted by a network of technical experts. The awards, which recognises the most innovative equipment, products, technologies and services, were announced in a virtual ceremony broadcast on 22 April.
New Holland won silver medal in the “From Harvest to Storage” category for NutriSenseTM, the in-harvest nutrient analysis system. This enables farmers to get the most from the sale of their crops, as the price is linked to the harvest quality (according to parameters such as protein or fat content). They can also enhance the nutritional value of varieties for animal feed, and mix different grain grades to achieve a certain quality and target industry standards.
Company also won bronze medal in the “Parts, Services and Onboard Electronics” category for the cleaning system pressure sensors. The exclusive patented cleaning shoe pressure analysis system enables a faster harvesting speed while pursuing maximum quality.
Carlo Lambro, New Holland Brand President, stated, “Farmers today are expected to reduce the environmental impact of their operations. However, they must be able to do it without losing their profitability. As equipment manufacturers, it is our role to leverage technology to support them.
“The two innovations awarded today address two important issues they face with the harvest, helping them to make informed decisions – one with agronomic data they can use to market their crops most profitably, the other enables them to take proactive actions to reduce grain losses as they are harvesting. As always, New Holland’s innovations bring tangible benefits to their efficiency and profitability, as they operate sustainably.”
