Shifting consumer tastes are breathing new life into nearly extinct mango varieties like Husnara and Ratol in Lucknow’s Malihabad orchards. To cater to growing demand for unique flavors, farmers are moving away from Dussehri and focusing on these red-fleshed varieties, which command higher prices. However, despite the boost in production, profitability remains under pressure due to adverse weather conditions, rising costs, and the use of counterfeit pesticides

Evolving consumer preferences are revitalizing several nearly extinct mango varieties like Husnara and Ratol, as growers shift their focus to cater to increasing demand beyond the traditionally dominant Dussehri variety in the Indian mango market. Famous for its world-renowned Dussehri mango, the orchards of Malihabad are experiencing a renewed interest in previously popular varieties like Husnara, Totapari, Ratol, and Langda. These mango types, which had declined in mainstream cultivation over recent decades, are now making a comeback and delighting mango enthusiasts once more.

Responding to rising market demand, farmers in Malihabad are expanding cultivation of mango varieties beyond the long-dominant Dussehri. Once-popular types like Husnara, Ratol, Totapari, and Langda—largely sidelined over the past few decades—are now experiencing a resurgence as consumer preferences shift toward unique flavors and aromas.

About 50-60 years ago, farmers commonly grew multiple mango varieties alongside Dussehri, catering to a broader palate. Over time, the market became saturated with just a few names like Dussehri, Chausa, and Safeda. Now, there’s renewed interest in diverse traditional flavors.

Growers are increasingly focusing on red-fleshed and aromatic varieties such as Surkha Matiyara, Amrapali, Malka, Tommy Atkins, Tuqmi, and Husnara, among others. These command higher prices—between Rs 80 to Rs 120 per kilogram—compared to Rs 40 to Rs 60 for mainstream varieties like Dussehri and Chausa.

Although it’s early to quantify total production of these rediscovered types, the trend is gaining momentum.

A standout among the returning varieties is Ratol, originally from Ratol village in Baghpat district. Celebrated for its rich aroma and sweetness, Ratol gained international fame through the efforts of former cabinet minister Merajuddin Ahmed, who showcased it globally in countries like the U.S., China, and the Gulf.

Despite this revival, growers face significant challenges. Adverse weather and rising input costs are cutting into profits. While Uttar Pradesh is expected to produce around 3 million metric tonnes of mangoes this year—up from 2 million last year—the actual harvest is still below expectations due to early flowering losses. Infact counterfeit pesticides have worsened the situation, driving up costs. The government may set up a dedicated laboratory in the state for pesticide verification and disease diagnosis in mango orchards—measures that could help protect both the crop and farmer livelihoods.

As the market embraces forgotten mango treasures, the revival signals a positive shift for biodiversity and consumer choice—but ensuring sustainability will require targeted support and stricter quality control.