Company collaborated with Rubens Technologies and Escavox that will enhance AgroFresh’s FreshCloud digital platform.
AgroFresh Solutions, Inc., a global leader in post-harvest produce freshness and quality solutions, announced two groundbreaking collaborations with Rubens Technologies and Escavox that will enhance AgroFresh’s FreshCloud digital platform, a comprehensive data-backed solution that empowers the produce supply chain to make real-time decisions informed by data. These collaborations underscore AgroFresh’s commitment to innovation, as FreshCloud leverages more advanced analytics, monitoring tools and data to extend freshness and reduce food waste from farm to shelf.
“With the addition of Rubens Technologies and Escavox solutions, the FreshCloud digital ecosystem is now informed by near real-time data at each crucial step in the produce supply chain: at the grower, in production, in storage, at retail distribution, and during transit,” says Bradford Warner, AgroFresh Global Head of Digital and Data. “These collaborations enable FreshCloud to provide a fully integrated monitoring system, empowering growers, packers, marketers and shippers to make critical business decisions to improve fruit quality and profitability.”
Make Informed Harvest Decisions with Rubens Technologies
FreshCloud Harvest now integrates data from Rubens Technologies’ hand-held spectral scanner that enables growers to quickly and easily collect fruit quality indicators to help them predict the optimal time for picking and assess fruit quality, without damaging the produce. Using spectral sensing combined with proprietary algorithms, the scanner measures brix, firmness and starch in apples, replacing time-consuming, subjective manual checks with near real-time data.
“This collaboration combines Rubens Technologies’ innovation with AgroFresh’s expertise in pre- and post-harvest solutions to deliver a unique value proposition, improving fruit quality, reducing waste and offering greater profitability for all stakeholders,” says Daniel Pelliccia, Founder and CEO of Rubens Technologies.
With the integration of Rubens Technologies and Escavox solutions into FreshCloud, AgroFresh strengthens its leadership in leveraging data and technology to achieve optimal produce freshness and quality. By adding advanced quality measurement and real-time transit monitoring, FreshCloud becomes an even more powerful tool in reducing food waste, enhancing product quality and increasing sustainability across the entire value chain.
