The partnership intends to facilitate Camposol’s market entry through the implementation of a tailored approach using Ninjacart’s knowledge and data systems.
Camposol, the largest blueberry producer in Peru, has partnered with Flipkart-backed B2B agri-start-up Ninjacart to bring the exotic fruit to India with the objective of getting the supplies year-round. The blueberry market in India is undergoing a transformation as a result of the strategic cooperation between Camposol and Ninjacart. This transformation is being brought about by Ninjacart’s digital marketplace, technology-enabled supply chain, innovative solutions, and data-driven approach. Through the utilisation of Ninjacart’s knowledge and data systems, this partnership intends to facilitate Camposol’s market entry through the implementation of a tailored approach. This is accomplished by leveraging Ninjacart’s enormous network of over 100,000 stores. Additionally, the relationship improves Camposol’s operational stability in India by providing data-driven insights based on volume. This makes it possible for Camposol to gain access to other cities and consumers more quickly. In addition, Ninjacart ensures complete traceability across the whole supply chain, with the goal of enhancing consumers’ awareness of the origin and safety of quality blueberries.Ninjacart has developed an application that monitors the health of these exotic fruits and offers statistics of inventory on a daily basis.
In addition to this partnership, the governments of Peru and India are currently engaged in preliminary discussions for the establishment of service and product agreements. Ninjacart is currently making preparations to expand its presence in the market for exotic fruits and will begin importing exotic fruits such as cherry, avocado, and other such fruits.
Camposol will, as a first step, promote its blueberries in metropolitan areas, and at the same time, it will make various efforts to build a habit of consuming berries among Indians. This is all part of Camposol’s strategy to expand its reach in India. After reaching the goal that was established earlier, Camposol will proceed to expand its presence into tier 1 and tier 2 cities.
A Memorandum of Understanding (MoU) was signed, which served to formalise the partnership between the two companies. The purpose of this strategic collaboration is not only to increase the availability of blueberries in India, but also to build greater agricultural linkages between Peru and India in the future to deepen the bilateral relationship between the two countries.
Camposol’s Senior Vice President of Commercial Operations, Sergio Torres said, ” Through the utilisation of Ninjacart’s market knowledge, a curated entrance strategy is ensured, which allows for the smooth introduction of blueberries of superior quality to the Indian market. As a result of their enormous distribution network, consumers all throughout India will have easy access to fresh and premium blueberries through more than 100,000 retail outlets. By working together, we are in a position to reimagine the accessibility and perception of blueberries, making it possible for consumers all throughout the country to have access to product that is both fresh and of excellent quality.”
Ninjacart’s Co-founder and Head of International Business, Sharath Loganathan said, “We are thrilled to announce our partnership with Camposol, which will leverage their superior sourcing capabilities for strong supply.” As the most important blueberry exporter in Peru, Camposol’s vertically integrated operations guarantee that their products are of the highest possible quality and are distributed in an effective manner throughout their activities. Our excellent ties with kirana stores, supermarkets, modern trade outlets, e-commerce/quick commerce platforms, and HoReCA partners make it possible for global brands to access premium customers in a smooth manner.
