YaraAmplix will begin commercial rollout in China, Brazil, and France during the end of 2023, and will gradually be rolled out to the rest of the world in 2024.
Climate change is putting many of the world’s most popular foods such as maize, tomato and wheat at risk of reduced crops. With the average global temperature on earth having already increased by over 1 degree Celsius in the last 100 years*1, agriculture is now experiencing more extreme weather than ever before with temperature increases being most severe on land.
To meet the increasing demand for solutions to protect crops against climate change and optimize nutrient use efficiency, Yara has launched YaraAmplix™. A new brand that will expand the range of biostimulants, at the Biostimulant World Congress in Milan, Italy. YaraAmplix will begin commercial rollout in China, Brazil, and France during the end of 2023, and will gradually be rolled out to the rest of the world in 2024.
“Extreme weather is destroying crops all over the world with drought, flooding and frost. Biostimulants helps farmers make their crops stronger, and more resilient to stress from climate change. Farmers are the first line of defense against food insecurity, and we are adapting to their needs with solutions that allow them to prosper when the environment is not always on their side,” says Svein Tore Holsether, CEO Yara.
In the last five years, Yara has developed a comprehensive product portfolio of biostimulants, with each one based on a unique formulation, and with the ability to stimulate plant metabolism and performance. Since 2018, this portfolio has grown with a compound annual growth rate of more than 50 per cent.
These products will now become part of a new brand family, YaraAmplix, with several new products in the pipeline for 2024. The portfolio is formulated with mostly natural ingredients such as seaweed and plant extracts, to deliver targeted effects such as enhanced tolerance to abiotic stress, improved nutrient use efficiency, crop yield and quality. YaraAmplix is a vital solution for regenerative agriculture addressing climate, soil health, resource use, biodiversity and prosperity.
YaraAmplix is a complement to Yara’s fertilizer portfolio, providing a complete crop nutrition solution; in what will become a key offering for farmers in the future. Yara’s ambition is to grow a nature-positive food future, and the company is conducting scientific and independent trials on biostimulants in all regions to evaluate and validate their effects in various conditions and crops. A dataset of 359 data points from 2018 to 2020 shows an average yield increase of 7.5 per cent with a win rate of 74 per cent over control treatment.
