The company has launched a celebratory pack marking 25 years of Double with the label that has complex watermarks to avoid duplication.
Godrej Agrovet Limited’s (GAVL) Crop Protection Business announced that its bio stimulant, Double, has completed 25 years of enabling better yield for Indian farmers. Double has treated 3 Crore acres of Indian farmland and brought prosperity to the lives of 2 Crore farming families over the last 25 years. The company also launched a celebratory pack marking 25 years of Double and its commitment to better farming in addition to protecting farmers from counterfeit products.
Double’s new pack is user-friendly and comes in a safe packaging bottle. It has a tamper-evident seal which blasts open and falls when anyone tries to open the bottle. The label has complex watermarks to avoid duplication and the bottle also has a hologram – a unique 9-digit code on each and every bottle to ensure authenticity. While the hologram also has smartly embedded letter ‘G’ to assure the customer that the product is genuine, ‘Braille’ marking on the neck reading danger has also been added for the visually impaired.
Commenting on 25 years of Double, Balram Singh Yadav, Managing Director, GAVL said, “Double was launched with an objective to help farmers increase yield of their crops. Since its inception, we have touched the lives of 2 Crore Indian farmers and have witnessed an average 18 per cent increase in yield and hence income of our Indian farmers. We are confident that a product like Double, if used in proper quantity and at right time, would aid farmers to further enhance their yield and income in addition to ensuring food security of our nation.”
Burjis Godrej, Executive Director, GAVL highlighting the importance of biostimulants said, “70 per cent of yield gap globally is dictated by climate change. In India too, soaring temperature and erratic rainfall continue to impact crop yield and favor weed & pest proliferation. It is under such unfavourable conditions that biostimulants aid in enhancing the yield of the crops. The global and Indian biostimulant market is expected to grow at a CAGR of 11.8 per cent and 12.5% respectively by 2031. Hence, as the world’s largest producer of HBR, we at GAVL will continue serving Indian farmers by offering different biostimulants as per their crop requirement.”
GAVL started working extensively on Homobrassinolide (HBR), a raw material for Double, in 1992. Witnessing its role in improving cell division and cell elongation in crops, the company launched Double in 1998, enabling farmers to leverage its benefits. In addition to reducing flower drop and fruit shedding, a biostimulant like Double also aids in enhancing a crop’s ability to withstand biotic and abiotic stresses.
