Founded in 2013, AgroStar primarily offers advisory to farmers and access to quality agri-products through their retail stores. AgroStar currently operates in the states of Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, and Uttar Pradesh serving over 18 million farmers and covering over 7,500 pin codes. Agri Advisory Center is the largest such centre in South Asia in the field of agriculture. Recently, AgroStar acquired INI Farms Pvt Ltd, the largest exporter of fruits like bananas and pomegranates from India, in a 100 per cent acquisition deal. The acquisition will help AgroStar to rapidly scale their business into the domestic and international food supply chains, as well as achieve their target of Rs 1000 crore in FY23, a threefold jump in revenues. Shardul Sheth, Co-founder & CEO, AgroStar interacts with AgroSpectrum about the future of horticulture exports in India. Edited excerpts;
Recently AgroStar has acquired the largest exporter of F&V crops, INI Farms. How will the company provide market linkage solutions for the
domestic and export markets to INI Farms’ large network of farmers?
AgroStar is India’s largest digital network of farmers and has created an AgTech platform that provides farmers with good quality agri-inputs and on-time advisory. These value propositions have helped millions of farmers increase their yield, reduce their cost of cultivation and improve the quality of their produce, thereby helping farmers earn more. Just like the assistance on the input side, our farmers are seeking our support in providing better market linkages to sell their produce. With repeated farmer requests over the years, venturing into the output side was the logical next step in our mission of Helping Farmers Win. INI Farms has spent a decade building a brand focused on making great quality fresh fruits of Indian origin available to the world. It is now India’s largest exporter of bananas and pomegranates. Its brand “Kimaye” is available in more than 35 countries around the world. AgroStar will provide additional value to its large network of farmers by making its produce available to quality-conscious consumers around the globe. INI Farms’ customer base of global retailers will get access to a wider basket of F&V products. AgroStar will also provide access to great quality inputs, tech-based farm interventions, and solutions designed to increase yields to INI Farms’ network of farmers across multiple states. INI Farms’ acquisition provides a great opportunity for our farmers to expand their business to new and international markets, and our global customers will also now have access to a much wider and more diverse crop base.
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