ADM and Cargill will be working with their customers to transition to the Bushel platform providing a more expansive offering
Bushel, an independently owned software technology company focused on developing solutions for the grain supply chain, has announced its acquisition of GrainBridge, a joint venture owned by ADM and Cargill Incorporated.
ADM and Cargill will be working with their customers to transition to the Bushel platform providing a more expansive offering.
“Innovation is one of the pillars of ADM’s strategy, and we’re committed to continually improving and expanding digital technology to help support the producers who grow our food,” said Doug Roose, Vice President Producer Marketing, ADM. “In 2019 we were proud to announce GrainBridge, a joint effort with Cargill to bring together new and useful tools for farmers in a single, easy-to-use digital platform. Now, we’re excited to take the next step: Bringing GrainBridge and Bushel together will give farmers a path to new features and functionality, including existing staples like the ability to see local cash bids and account information. This is a win for producers, and it’s a win for our industry, as we continue to innovate and improve to strengthen the entire food and ag value chain.”
ADM joins Cargill and more than 200 other local country cooperatives, processors, feed mills, ethanol plants, and other biofuel companies who are collaborating in building the industry’s largest digital infrastructure network.
The acquisition complements Bushel’s strategic focus to enable, not disrupt, the agriculture industry and lead it into the digital age with strategies that solve real pain points and provide value for all stakeholders in the ag and food value chain.
“ADM and Cargill came together with GrainBridge to better understand the digital grain marketing landscape. This next step of bringing GrainBridge together with Bushel will provide better outcomes for farmers by improving their grain marketing and selling practices,” said Jeff Klock, Global Digital Strategy Leader, Cargill.
