Basmati rice is more than a staple—it is a cultural heritage and a global brand that connects millions of farmers to international markets. Yet, recurring export bans, shifting trade policies, and geopolitical pressures have created uncertainty for producers, exporters, and importing nations. This webinar brings together policymakers, trade experts, agribusiness leaders, and farmer representatives to explore how India and other producing countries can move from reactive bans to proactive brand building, ensuring stability in the Basmati trade.

We will examine the delicate balance between protecting domestic food security and maintaining global market confidence. Discussions will highlight how policy frameworks, certification standards, and international negotiations can safeguard farmer incomes, strengthen brand equity, and secure long-term access to premium markets. With Basmati’s reputation at stake, the session will also spotlight opportunities to leverage sustainability, geographical indications (GI), and climate-smart practices as tools for resilience and brand power.