Indian Cotton gets new brand & logo on 2nd World Cotton Day
Now India’s premium cotton would be known as ‘Kasturi Cotton’ in the world cotton trade
Image credit: Shutterstock
Smriti Zubin Irani, Union Minister of Textiles and Women & Child Development launched the first ever brand & logo for Indian Cotton on 2nd World Cotton Day on October 7, 2020 through video conferencing. Now India’s premium cotton would be known as ‘Kasturi Cotton’ in the world cotton trade. The Kasturi Cotton brand will represent whiteness, brightness, softness, purity, luster, uniqueness and Indianness.
Speaking on this occasion, Irani said, this is a much awaited moment that today the Indian Cotton has been endowed with a brand & logo. This event becomes more important as the 2nd World Cotton Day is being celebrated world over today.
Irani said that to ensure sustainability, integrity and end-to-end traceability of the organic products, a certification system based on comparable international standards verified through internationally acceptable institutional system is required to be put in place. Accordingly, Ministry of Textiles through APEDA under Ministry of Commerce and Industry has prescribed a certification system for organic Cotton which will be introduced in phases in the entire textile value chain. Similarly, prescribing a certification system for non-organic cotton has also been taken up with APEDA so that usages of cotton can be suitably augmented.