Nandu’s forays into fish, seafood retail

The Bengaluru-based company has added fish and seafood to its category of offerings, across all its sales channels



Bengaluru-based Nandu’s has announced its expansion into fish and seafood retail. The company has added fish and seafood to its category of offerings, across all its sales channels.

“Undeniably, there is an immense market opportunity in the fish and seafood retail sector. Buying fish is an underserved retail experience in India. With our foray into this segment, Nandu’s vision is to become India’s favourite neighbourhood meat and fish brand, across online and offline retail channels. We are excited about this category and expect a significant revenue contribution from it,” noted Narendra Pasuparthy, Founder & CEO, Nandu’s.

Commenting on the launch of the new product category, Vinay Gopinath, COO, Nandu’s said, “Given the predominantly unorganised nature of the market, it was tough for Indian consumers to get access to healthy and hygienic fish and seafood. This coupled with repeated requests from our customers encouraged us to delight them by offering this category.”

“Having seen phenomenal growth, of close to 200 per cent, in FY20-21, we are now open to private investments as we plan to launch operations in strategic markets, such as Hyderabad, Chennai, Mumbai, Pune, Delhi, and Kerala, in the coming years. The pan-India target is 600 Nandu’s stores by 2025,” added Pasuparthy.

Starting now, fish lovers can choose from a wide variety of seasonal and local favourites, such as rohu, catla, roopchand, seer, tilapia, prawns, crabs, etc as well as premium items, like pomfret, tuna, salmon, hilsa, tiger prawns at Nandu’s. That too delivered from ‘Shore to Store’ in 24 hours, said Pavangopal, CMO, Nandu’s.

Currently, Nandu’s caters to its ever-growing consumer base through 50+ outlets across Bengaluru as well as their own e-commerce website, app, call centre and online marketplaces.

Pramod Onkarappa, Head – Fresh, Nandu’s said, "At Nandu’s, we will offer whole fish which will be hygienically cleaned and custom cut to suit the customer’s needs as well as pre-cut and packed fish and seafood for those who prefer to have it home delivered.”


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