Chicago Athenaeum bestows CNH’s STEYR, New Holland Agriculture with 2020 Good Design® Awards  

STEYR Konzept Tractor, the New Holland BigBaler 1290 High Density and the FPT Industrial concept Cursor X engine won awards.    

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 CNH Industrial N.V. (NYSE: CNHI / MI: CNHI) agricultural brands, STEYR and New Holland Agriculture, alongside global construction equipment brand CASE and global powertrain brand FPT Industrial, have all been awarded prestigious 2020 Good Design® Awards. Conferred by the Architecture, Art, Design and Urban Studies, these awards recognize products and concepts from the four brands that were judged to be outstanding examples in their respective fields.

Celebrating the most innovative and cutting-edge industrial, product and graphic designs from around the world, the selection criteria are based on the highest aesthetic in terms of innovative design, new technologies, form, materials, construction, concept, function, utility, and energy efficiency, and sensitivity to the environment. The jury, composed of design professionals, industry leading specialists, design journalists and critics selected the following products from a record number of submissions from 48 countries: the STEYR Konzept Tractor, the New Holland BigBaler 1290 High Density, the CASE ‘Project Zeus’ concept electric backhoe loader and the FPT Industrial concept Cursor X engine.

STEYR’s Good Design® Award was given in recognition of the creative yet practical thinking behind the Konzept, a striking study of the future of tractor development.The award also acknowledges the Konzept’s forward-thinking technology, including an innovative hybrid power system combining a conventional engine, a generator and electric drives. The concept tractor was designed in conjunction with sister CNH Industrial powertrain brand FPT Industrial.

The New Holland BigBaler 1290 High Density was commended for its design vision and enhanced operational efficiency. The product’s flowing lines were inspired by nature, specifically the sight of crops swaying in the breeze as they grow, and its sinuous, sleek form reflects the machine’s functionality.

The FPT Industrial Cursor X engine concept, which is a symbol of how the Brand conceives innovation, is a concept engine designed for ‘Planet Earth’. Multi-application to power a wide variety of machines from agriculture to construction and from commercial vehicles to power generation applications; and Mindful – the engine is self-learning and fully connected.



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