Granular launches digital tool to help measure field-level profitability  

It replaces manual spreadsheets by combining in near real-time, a farm's multiple sources of operational data with estimated revenue and cost data, helping farmers reach decisions easier and faster.



Granular, the world's leading farm management software platform, announces Granular Insights, an easy to use, free digital tool that delivers a clearer view of field-level profitability with close to zero effort.

Up until now, farmers have had to stitch together disparate data sources by laboriously creating - then updating - spreadsheets to figure out field-by-field profitability. With Granular Insights, farmers have a new tool in their toolbox that delivers a more accurate look at their bottom line with the press of a few buttons.

For example, farmers now can analyze the ROI of seed decisions, better visualize field performance and harvest moisture levels through map layers, as well as see side-by-side comparisons of field financials. Plus, farmers can easily invite team members and trusted advisors to view and collaborate on their operational decisions.

"We couldn't have asked for a simpler process," said Adam Edwards of Edwards Farms in Virden, Illinois. "We link John Deere Operations Center and Granular Insights, and can easily see our real-time profit estimates by acre, seed, hybrid, or percent harvested. This tool has really helped us make decisions on hybrids for 2020 planting. And the detailed reports make our annual crop insurance reporting much easier. Granular Insights helps us manage our data more efficiently."

The average corn and soybean farm in the United States generates more than 2,500 data records during a typical 10-month growing season. Most farmers don't track actual field-level productivity in season, finding it too time-consuming to stitch together invoices, scale data, contracts, land boundaries, tasks and field operations, costing them profits.


By seamlessly combining in near real-time, data from John Deere Operations Center and uploads from more than 10 other manufacturers in a few clicks, Granular Insights digital tool puts siloed machine data to work, saving farmers up to three week  worth of man hours of data entry per year.


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