CropX completes integration of Regen in New Zealand

The company plans for a limited global expansion of the award-winning Regen effluent irrigation management solution

Image source: PR Newswire

Image source: PR Newswire

CropX, a global leader in soil analytics for agriculture has recently announced the successful integration of Regen in New Zealand as well as plans for a limited global expansion of the award-winning Regen effluent irrigation management solution.

After successfully integrating the Regen team and operations at the end of 2020, the company immediately set about formulating plans to significantly expand the adoption of the CropX soil analytics solution in New Zealand as well as launching the Regen effluent management solution to select global markets with significant Dairy and/or Confined Animal Feeding Operations (CAFO) and unique soil & water quality challenges. 

In parallel with the effort to introduce the CropX solution to New Zealand's growers, the company began an initiative to identify global targets with pressing environmental concerns associated with effluent management from dairy or CAFO's. Western Europethe United States, and nearby Australia all met the criteria. Given the travel challenges associated with the global pandemic, the decision was made to focus 2021 Regen commercial trials in Australia and the United States and defer commercial trials in Europe to 2022.

With greater global concern around water availability, quality and nitrate leaching and run-off, CropX is in a unique position to deliver agronomic benefits to growers and contribute to regenerative and sustainable agriculture practices in a meaningful way.

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