Bayer reinforces commitment to increase fruit and vegetable consumption

The horticulture strategy is underpinned by Bayer’s leading genetics, crop protection and digital capabilities

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Bayer announced new portfolio innovations and a business strategy for horticulture. The strategy focuses on activities that deliver tailored solutions to the farm, advance sustainable innovations on the farm and address value chain and consumer needs beyond the farm.
“Only a fraction of the global population comes close to consuming the daily recommended servings of fruits and vegetables,” said Inci Dannenberg, Head of Global Vegetable Seeds, Bayer. “In the UN’s International Year of Fruits and Vegetables, Bayer is doubling down on its approach to enabling growers and partners to address the barriers to improving fruit and vegetable consumption to achieve Health for All, Hunger for None.”

The horticulture strategy is underpinned by Bayer’s leading genetics, crop protection and digital capabilities, which provide growers with the tools they need for smarter, on-farm decision making, and consumers with the quality and nutrition they need to promote a healthy lifestyle.
“Through innovative, tailored solutions we are helping fruit and vegetable growers around the globe to produce marketable yields that meet the safety, quality and nutrition standards their customers expect,” said Kamel Beliazi, Crop Strategy Lead of Fruits and Vegetables, Bayer. “This is a core part of our business strategy in Horticulture.”
The result of this R&D investment is seen in Bayer’s recent portfolio innovations around the world. Vynyty Citrus is an innovative device – a container with an active liquid inside – that does not generate resistance or residues in harvests or the environment. It is the first such biological product on the market that is formulated with pheromones and natural pyrethrum to control pests in citrus fruits. The product is currently being used in Spain and will soon be available to growers of citrus and other crops in other Mediterranean countries.
Within vegetable seeds, Bayer is continuing to invest in ensuring its pipeline reflects not just the changing needs of growers and the value chain but diverse consumers. The company is leveraging predicative consumer liking models and sensory insights from around the world at every stage of its pipeline development to deliver ground-breaking flavour while maintaining critical agronomic traits that are essential to a healthy harvest.
As part of Bayer’s commitment to reaching 100 million smallholder farmers by 2030, the company is partnering with organisations to provide the tools, training and resources smallholder farmers need to help minimise risk and grow their businesses sustainably.
With data-driven innovations at the forefront of this effort, Bayer is partnering with Rabobank to develop digital solutions for smallholder farmers in Southeast Asia. Smallholder farmers need access to digital farming tools more than anyone else to help unlock their farming potential. The company recently announced the signing of an agreement with Rabobank, including a plan for two pilots to be conducted in Vietnam and the Philippines over the coming months. This new partnership represents another step toward achieving food security for a growing population.
Through its Bridging the Seed Gap initiative, Fair Planet and Bayer are also providing training to help smallholders in Africa best grow hybrid vegetable seeds adapted for their local growing conditions. This combined with sustainable practices reduce inputs and costs for smallholders and save time while improving yield quality and increasing income.
Bayer is working from field to fork to promote market access for growers around the world by connecting them with food value chain partners and helping them adapt to meet changing consumer tastes.
Most recently, the company announced its membership in the Sustainability Initiative for Fruits and Vegetables (SIFAV), alongside other produce industry leaders. SIFAV is a cross-industry platform dedicated to scaling up collaboration and reducing the environmental footprint of fresh food. Through a collaborative, action-oriented approach, and clearly defined sustainability targets, Bayer and SIFAV are focused on finding new solutions to help reduce the carbon footprint on priority crops, reduce food loss and waste, and reduce water use, among other focus areas.
These announcements were made as Bayer prepares to host the event, ‘It’s Crunch Time: Solving the world’s nutritional crisis through increased produce consumption’, part of the company’s Future of Farming Dialogue virtual event series. The event will feature Inci Dannenberg, Head of Global Vegetable Seeds at Bayer, joined by leaders from across the product value chain, including Barbara Bray MBE, Alo Solutions, Shoshan Haran, CEO of Fair Planet, and Paul Mastronardi, President and Chief Executive Officer, Mastronardi Produce.


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