Jal Shakti official draws attention to crucial issues of demand side management of water  

Awareness of water issues and mobilization of community in addressing them is the need of the hour  

Source: public domain(youtube.com)

Source: public domain(youtube.com)

Pankaj Kumar, Secretary, Department of Water Resources, River Development and Ganga Rejuvenation and Department of Drinking Water and Sanitation, Ministry of Jal Shakti, Govt of India said that the water use efficiency is low in India in every sector, including irrigation, industry and domestic. While steps are being taken for supply side management, an urgent need to address the issue of demand side management has also been felt for source sustainability.

Addressing the virtual 6th edition of India Industry Water Conclave & 8th edition of FICCI Water Awards, Kumar said that awareness of water issues and mobilization of community in addressing them is the need of the hour. “Every problem is an opportunity. The management of water resources has seen a paradigm shift in India in the recent years even as water governance has been placed at the forefront of the country’s development agenda.”

For integrated development of water resources, Kumar said that convergence has been brought about between relevant government ministries for implementing the Pradhan Mantri Krishi Sinchayee Yoyna (PMKSY).

Highlighting the role of the Indian industry, Kumar emphasized that water as a resource is crucial to India, which is one of the fastest growing economies in the world. “In the multipronged approach that is required for harnessing water on sustainable basis, the role of Indian industry cannot be over emphasized,” he added.

Rajiv Ranjan Mishra, Director General, National Mission for Clean Ganga, Department of Water Resources, River Development and Ganga Rejuvenation, Ministry of Jal Shakti said, “We are putting emphasis on long term perspective of O&M in PPP models and working on national policy for reuse of wastewater.”

Naina Lal Kidwai, Chairman, FICCI Water Mission and Past President, FICCI said ,“Greater private sector participation in water services and infrastructure sector should be encouraged and facilitated through appropriate bidding criteria, project bankability, incentives for entrepreneurship and Start-ups. Encouraging risk-mitigation approach to help industry and other water users to address water not just from a compliance lens but business continuity lens, creating greater demand for water services. This will also promote the aspirations of Atmanirbhar Bharat in this sector, by enabling not just the domestic market for home grown but world-class water services entities and technology companies and spawn a new wave of export opportunities in consulting, research, data analytics; equipment manufacturing; water and wastewater treatment EPC, O&M services; analytical and monitoring services for water.”

Dr Mihir Shah, Chair, FICCI Water Awards Jury; Distinguished Professor, Shiv Nadar University said that the process of drafting the new water policy has showed us that there is an amazing national consensus among the wide range of stakeholders from State Government to primary stakeholders on the need to make a paradigm shift in the way we manage and govern water.





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